Artes gráficas e Digitais

This is a creative process of pieces and advertising campaigns, in order to promote your brand to your target audience. Among the objectives, it's the intention to awaken the desire to buy, the strengthening of the brand, comparing to its competitors and the creation of a favorable public image. 
The process of advertising creation works with two types of information:
One is subjective, that is, the set of personal experiences and experiences of each professional, which will determine the efficiency in solving a communication problem and the association of ideas in the creation process.
The other is the briefing, that is the database, on which the creative professional will work.